How to Achieve Your Perfect Fantasy… Bra

In October 2026, Kylie Jenner debuted at the Victoria's Secret Fashion Show, showcasing the coveted and iconic fantasy bra. It has been almost a decade since Victoria's Secret created it, making the anticipation stronger than ever. The bra is valued at $50 million dollars, making it the most expensive bra in history. Despite the price tag, we at the Edge say that doesn't have to stop you from living out your own angel experience, and at a cost-friendly price.

Fantasy Bra History

The first fantasy bra debuted on the Victoria's Secret Runway in 1996 and was worn by supermodel Claudia Schiffer. Since then, Victoria's Secret has made it a tradition to unveil a new fantasy bra every year at its fashion show. It served as the grand finale and drew viewers' anticipation about what the bra looked like and who got to wear it.

The bra also became an honor to wear for the models walking in the show. Iconic angels like Adriana Lima and Alessandra Ambrosio. The Bras are worth so much because they're made with precious gemstones and high-value metals, which drives up the price. The bras are not sold and are often dismantled after the show so the jewels can be returned and repurposed.

How to make

While the real ones are not made to last, you can make your very own and actually be able to wear it.

First, find a bra you're willing to transform. This bra may not work for everyday wear, so make sure the bra you choose is not a favorite or an everyday garment. If you want to start completely from scratch, you don’t need to buy an expensive one. Amazon has many great, affordable bras for this project.

Now you get to choose what it looks like. Victoria's Secret has two decades' worth of fantasy bras to inspire you. Notable and iconic bras you may want to recreate are the 2013 Royal fantasy bra and the 2014 Dream Angels Fantasy Bras. Of course, this is your project, so feel free to take creative liberty with what you create.

Now let's bring in the rhinestones! There are so many assortments of affordable crystals and rhinestones in different colors and sizes. We also recommend finding fabric glue to give your designs a strong hold. Michaels is a great place to find both glue and rhinestones, especially if you want a variety of shapes and colors. You can also use a hot glue gun for larger pieces, but fabric glue provides a cleaner finish. For tools, tweezers will do the trick in handling small rhinestones.

Filling an entire bra with small rhinestones can feel time-consuming, so it is up to you how much to cover. Even filling in the edges and straps will elevate your simple bra into a statement piece. You can also use a pencil to sketch out your design and simplify your application.

Let’s Style it!

Now that your fantasy bra is finished and you're happy with it, you can wear it! This bra can be used as a statement piece in your going-out wardrobe. The rhinestones can shine through a mesh top and add a layer of sparkle. You can also pair the bra with an oversized blazer or jacket to fully show off the design. If your straps are bedazzled, you can wear them under a strapless dress to draw more attention to your collarbones and add an extra pop of color.

Working on a fantasy bra? We’d love to see. Tag us @theedgemag on Instagram!