Gucci Styles Then Versus Now

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The Oscar nominated movie House of Gucci showcases all the brains and beauty that make up the designs of Gucci. In the film, Patrizia Gucci wears only iconic Gucci clothing; whether it be matching sets, famous business suits, or fabulous dresses, she supports the brand in every scene. With the staple Gucci bags at her side at all times, her character - played by Lady Gaga - becomes the epitome of high class fashion and wealth. 

The movie explains the twisted romance between Patrizia and her husband Maurizio Gucci and how they take over the, at the time, family-run company. Gucci was already well known when the first store opened in 1921 in Florence, Italy. The powerhouse saw instant success but created turmoil among the members of the Gucci family. Throughout the movie, there is discussion of new ideas for different collections and how to make the label have more variety. But at the end of the movie, the same classic designs remain the primary statement of Gucci. 

After watching House of Gucci, everyone at The Edge started to wonder what has changed about Gucci and what has remained the same. The everlasting double Gs are seen on every Gucci design from 1921 until 2022. Along with that, the golden horsebit on their loafer shoes were seen in the movie being worn by all the men of the Gucci family, and are now on both men's and women's shoes in different styles. The green, red, green stripes are also staples of Gucci collections. 

Although the simple, elegant designs have remained through Gucci’s collections, new twists are added to the original canvas. The newest collection for Valentine’s Day consists of the classic tannish/brown handbag with the double G’s but has “love” written on them in red and a red strap added to the bag. The same tactic has been used on different sneakers, clothing, and other women’s handbags. 

There is something magical about a high end designer who can keep their original designs still in such high demand. Gucci has contributed immensely to the cultivation of deeming fashion as being “high end”. It is seen just from the company's ability to continue to put out the same pieces and still receive large profits for designs created over 100 years ago. The iconic logo and societal statement that owning Gucci brings to those who wear it have kept the enchantment of the brand alive. 

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