(Sk)Influencers: A New Type of Influencer
While most people have heard of the Youtube “Beauty Guru” phenomenon, a new type of influencer is taking over. Skincare fanatics flock to Instagram to see content creators sharing their routines and testing new products all of the time. Skincare influencers are different from the typical makeup guru in that their content is all about the products themselves and curating aesthetically pleasing images of the packaging. These influencers have created large fan bases and communities through a shared love of different products and brands. If you have ever wanted to learn a little bit more about skincare or are just looking for new products to try out, these influencers are who to follow! We listed a few of our favs below.
The self-proclaimed non-minimalist is an expert at making you ~need~ products simply because of how pretty the packaging is. He is a Glossier and Fresh brand ambassador who shares tips on his favorite products and has giveways regularly.
This influencer keeps it super real and gives honest reviews of whatever she is using. She is the best for finding new brands and all kinds of products that you never knew existed.
This Brooklyn-based blogger has a much more edgy vibe. She has great tips and the ultimate trendy New York apartment.
Stacey Simon has a very calm aesthetic that is more about everyday life. She shares her routines often and features new products she is loving. Her vibe alone is enough to make you want to follow her.
These are just a few of the countless skincare-obsessed influencers who are taking over Instagram. They all share really great tips if you are in the market for a new skin routine, or simply just fun to follow if you love the aesthetic. They will make you want to buy everything, so consider yourself warned!